It all begins with an idea: some are good, some are bad.

Fail Fast & Fail Cheap: If your idea is mad or won’t make any money, then let us save you huge heart ache by simply telling you the truth.

Learn from the Mistakes of Others: We’ve seen mistakes which have killed millions of fish, wasted tens of millions of pounds and cost 100’s of jobs. We can help you to avoid them!

Zero Bias: We know all of the major RAS and equipment providers- their weaknesses and their strengths. We do not supply equipment or take commission.